New Delhi : The Delhi High Court on Wednesday noted that several infringing links identified by cricketer and former MP Gautam Gambhir have been removed, and said it will pass a detailed interim order in the case.
The matter was heard by Justice Jyoti Singh. During the hearing, Advocate Jai Anant Dehadrai, representing Gambhir, thanked the court for allowing time to correct defects in the application. He informed the bench that a number of defendants had already taken down the objectionable content. However, he pointed out that similar content continues to reappear online, and sought a dynamic injunction to prevent repeated uploads.
Dehadrai submitted that while several links had been removed as of Wednesday morning, the issue persists due to ongoing replication of such material. Appearing for Meta Platforms Inc., Advocate Varun Pathak told the court that most of the infringing content on its platforms is now inaccessible.
Taking note of the submissions, the court said it would issue a detailed interim order, which is expected to include directions for removal of infringing content as well as disclosure of details of those responsible for uploading it.
Gambhir has filed a civil suit seeking protection of his personality and publicity rights, alleging misuse of his identity through AI-generated deepfakes, impersonation, and unauthorised commercial use. The plea also flags the unauthorised sale of merchandise, including posters bearing his name and image, on e-commerce platforms without his consent.
The case has been filed against multiple parties, including social media accounts, e-commerce platforms such as Amazon and Flipkart, as well as intermediaries like Meta Platforms Inc., X Corp. and Google LLC. Government entities, including the Ministry of Electronics and Information Technology and the Department of Telecommunications, have also been named as parties.
The plea invokes provisions under the Copyright Act, 1957, the Trade Marks Act, 1999, and the Commercial Courts Act, 2015. It also cites previous rulings of the Delhi High Court in cases involving Amitabh Bachchan, Anil Kapoor, and Sunil Gavaskar, which recognised personality rights as legally enforceable, including in cases involving misuse through artificial intelligence.